Marketing Tips when Launching a New Campaign

Here are a few marketing tips to keep in mind when you’re considering launching a new campaign.

  • Most businesses will get 80% of their sales from 20% of their customers. Know exactly who those 20% are and aim your advertising to that segment.
  • Research is a vital part of your marketing plan. Your effort should produce answers to who your prospects are, and where, why, when, and how they are converted into active buyers.
  • As your business grows, prepare a strategic marketing plan looking at how your product or service will meet the long-term needs of your customers.

Many get confused when it comes to launching a campaign because they don’t do the research before getting started. If you don’t have all the facts you are setting yourself up for failure or best yet, loss of $$$.

Don’t jump into the middle and expect everything to be perfect. Start at the beginning and know that you have strategically accomplished all the steps needed to be successful.

If you would like tips on Marketing, Branding and Advertising tune in daily Monday – Friday on Apostle Radio for Straight Shot Marketing at 1:45 PM CST for Q & A and tips for having success when growing your business.

Straight Shot 468

 You can listen to previous shows by going to our archives.

Straight Show Marketing Archives


Have you been educated in Advertising?

As we have been taught as a child. Spiritual values are powerfully taught in the context of your family.  You have an opportunity to be an example of how your family honors God.  You have the responsibility – in your family – to demonstrate what God means to you and how important it is to live for Him: day and night, at home or out in public.  Do not be ashamed of your obedience to The Lord and His Commandments.  Demonstrate His Love to others through your life’s examples.

 Advertising is the same.  You need to be educated on where to advertise and how to advertise to be effective in your business. 

If you jump in and start spending money at your local newspapers, magazines and radio stations without researching to see if they would be beneficial to you then you have just wasted money that was hard earned. 

You need to make sure you find out about all of the advertising venues in your area.  Do some research to see which one will give you the best value for the money spent and try it for 6 months to see if you get the results you need to continue.  And don’t spend your budget, spend a little to test the waters. If it works you go back and even increase the coverage, if you didn’t get enough customers from it to warrant what was spent then you need to try new venues or smaller packages.  Don’t be talked into what you can’t afford! Don’t believe everything you hear! And don’t feel like you have to advertise at any one venue just because everyone else does! 

Choose wisely. Do your research.  Test the waters, don’t just jump in. And whatever you do, do so with the intentions of being in it for at least 6 months.  Advertising is not a quick fix, it is a commitment over a period of time.  When you are consistantly in front of potential customers you are letting them know that (1) you are not going anywhere (2) you are there for them when they need you (3) you don’t have to use gimmicks to get them in the door.

People want your honesty and good customer service, not your “how much can I get out of that person” attitude.

So I ask you, have you been educated in advertising? Do you know what people want and need?

If you would like to venture down another option for advertising, we have 5 Internet Radio Stations that operate just like the one in your town with the exception that we are online and we are very affordable.

Give us a call at 940 566 3516 and asjk for Ed or Sheila. We have something to fit any budget (except free of course)  🙂 and we would be glad to talk to you.  Our Radio Stations are heard around the world but have the flavor of your local next door. We have advertising, Talk Shows and Sermons for your listening pleasure.

What do you have to lose?  Talk is free and you never know where the next great customer is going to come from.

God’s Blessings  

Sheila Tucker