It’s not about Religion

10986-its-not-about-religion

It doesn’t revolve around what religion is or is not!                                                             It is about what relationship you have with God!

How you run your business is not about having or not having religion in it. It is about carrying God in your heart and your relationship with him that puts God in your business.  If you carry God in your heart and you are striving to do business the way you know it should be done, you will prosper!

So many people are afraid to let God in when it comes to business because they are afraid that it will somehow deminish the amount of business they receive.

If you truly believe and know in your heart that God is blessing you, stand proud and shout to the world that you, your house and your business believe in God!  The possibilities are endless when it comes to the blessings God will bring to you when you go against the worldly ways and stand for what you believe in.

If a person doesn’t come to your business because you believe in God, no worry…God will bring you 10 who will!

Be blessed and stand proud and let the world know that you have the best products, the best customer service, the best deals and the best of the best when it comes to bosses.  God is the owner of my business and I work for Him. How about you?

Blessings!

Advertisements

No Time or Money to Market Their Business

I have more people tell me that they don’t have the time or the money to market their company.  This really angers me. Why are you in business if you have no time or money to market it, and then you blame everything except yourself when it fails.  So ready or not here is my response.

“If you build it, he will come.” may have worked in the movie Field of Dreams, but it doesn’t work in real life. You have to go out and market, market, market to get your business recognized, and in any type of business, that requires a lot of personal contact. So step up or get out!

Since the primary value of a customer today is the stream of business which will result from the chain of referrals – I would find people who know about your business and have them start talking long and hard about your services and your product. Word of Mouth is still a strong marketing tool and guess what IT’S FREE!

All of your advertising only brought in what you put out. You did not make a profit the first month, nor the second month. You have attended one fair for a relatively small company and nobody has scheduled with you. You spoke with approximately 12 people, but no appointments yet.  Ok did you really think that it was going to be this easy. How much competition do you have? Have you thought about trust? Building trust? It takes twice as much time to build a relationship with clients due to there being so many people doing the same things and the economy just plain sucks right now.   You have got to be out there daily networking, meeting with people and plugging your business just to get people to remember you.

It’s obvious that you don’t have the working capital to hold on until your business turns profitable, which would take a year or so – even if you had the funds to appropriately market it. My suggestion would be this if you want to continue in this business:

  • Get out and start introducing yourself to local area businesses. Be sure to have a flyer and a business card to leave at each place you visit.
  • Find businesses that could benefit from your product or service and build a relationship with them.
  • Find local networking groups and attend them so that you can make more people aware of your business.
  • Find more fairs/events to attend that will give you alot of exposure to the masses.

If this all fails, cut your losses.  You and only you know when the time is to move forward or get out. I just hope my suggestions help you.

Have a Blessed Day!

What is your Target Market?

What is your Target Market?

target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. 

A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of productplace (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace.

Once these distinct customers have been defined, a marketing mix strategy of product, distribution, promotion and price can be built by the business to satisfy the target market.

Marketers have outlined four basic strategies to satisfy target markets: undifferentiated marketing or mass marketing, differentiated marketing, concentrated marketing, and micromarketing/ nichemarketing.

Mass marketing is a market coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer. It is the type of marketing (or attempting to sell through persuasion) of a product to a wide audience. The idea is to broadcast a message that will reach the largest number of people possible. Traditionally mass marketing has focused on radio, television and newspapers as the medium used to reach this broad audience.

For sales teams, one way to reach out to target markets is through direct marketing. This is done by buying consumer database based on the segmentation profiles you have defined. These database usually comes with consumer contacts (e.g. email, mobile no., home no., etc.). Caution is recommended when undertaking direct marketing efforts — check the targeted country’s direct marketing laws.

We can help you find your target market. It’s all in what service or product you offer.  Many people think marketing to Christians is a waste of time. I am here to tell you that marketing to Christians is a untouched area that could bring you potential clients that otherwise you would not have reached.  Christians spend money just like everyone else, why treat them like they are aliens.

Think about this when you are looking for new clients and different areas to promote your services and products.

If you would like to explore a different avenue give is a call. Marketing by Faith opens up many doors.