Marketing Tips when Launching a New Campaign

Here are a few marketing tips to keep in mind when you’re considering launching a new campaign.

  • Most businesses will get 80% of their sales from 20% of their customers. Know exactly who those 20% are and aim your advertising to that segment.
  • Research is a vital part of your marketing plan. Your effort should produce answers to who your prospects are, and where, why, when, and how they are converted into active buyers.
  • As your business grows, prepare a strategic marketing plan looking at how your product or service will meet the long-term needs of your customers.

Many get confused when it comes to launching a campaign because they don’t do the research before getting started. If you don’t have all the facts you are setting yourself up for failure or best yet, loss of $$$.

Don’t jump into the middle and expect everything to be perfect. Start at the beginning and know that you have strategically accomplished all the steps needed to be successful.

If you would like tips on Marketing, Branding and Advertising tune in daily Monday – Friday on Apostle Radio for Straight Shot Marketing at 1:45 PM CST for Q & A and tips for having success when growing your business.

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Internet marketing is not just an option anymore

Internet marketing is not just an option anymore; it’s something that you need to do. If you don’t market your business well on the internet, no one will know you exist. Moreover, your competitors will be more than happy to take your prospective customers. Make sure that you get noticed on the internet.

Be very specific when choosing the products you want to market to your audience. General items like napkins, printer paper, or socks may be used by everyone who visits your website, but that’s not what they’re coming to you to find. Target the products to the specific topic of your website.

To develop respectability and credibility on your website, try to include as much financial information as possible. This can show that you are honest and are not hiding any issues at your company. Sharing information with your customers is a great way to build brand loyalty and increase your overall profit.

Internet marketing is a very effective technique for small businesses for two very important reasons. The first reason is that it is generally fairly inexpensive, especially compared to traditional marketing. Secondly it is good because it is targeted directly at the types of people who would be interested in the product or service you offer.

Try to entice your customers by giving them extra incentives if they order now. It could be something like faster shipping, or free gift wrapping. People love to get something for nothing, or at least have the impression of getting something for nothing. So make them feel good about their purchase and get them to order soon.

Follow these tips and set your business up for the kind of success you want to see. By using internet marketing to propel your business, you will not only get noticed, but you can attract prospective buyers who want what you have to offer. Have a strong internet marketing plan, and your business will succeed.

Let me know if you are ready to take the step into Internet Marketing. We will help you cost effectively by creating an ad or commercial (which most companies charge extra for) and getting it in front of potential clients.


Why is a Fast Loading Website Important?

Any way you look at it, a fast loading page should be your number 1 concern. The web is all about speed, fast searches, fast purchases, fast information. You can’t have any of that with a slow loading page. Ask yourself this question – have you ever been on Google doing a search for something important and a link you clicked on didn’t open up immediately? What did you do? Patiently wait for the page to open or move onto the next link on the page? My favorite sites open almost immediately.

So, a few suggestions: Make sure that your images are properly optimized. Don’t use very many large images, save those for a different page. Keep any auto-running multimedia to a minimum, provide links to run media instead. Check your code for anything else that could affect your page loading times. Since text loads almost instantly go ahead and use all the text you want, just keep everything else under control.

This is the effect you are having on potential clients who do not have your high speed access. They blame the computer, however many times it’s the congestion on the website that makes loading everything harder.


Most people just don’t get why having a congestive website is not recommended. It may be great on your high speed internet service, however not everyone has the same high speed access and if you think about it…. how many customers are you losing by having to have all the bells and whistles, all the pictures etc… Ask yourself which is more important?


Best practice dictates…

Do you challenge your Prospects and Clients?  Best practice dictates the preparation of carefully thought through questions that help us diagnose the needs of our customers in order for us to create tailor made solutions.  However, how often do you challenge your customers in their thinking?  Do you help them to re-think their processes and procedures, do you question their views and understanding of their own best practices?

If you are not giving your customers a chance to see new potential by invoking their thought process then you need to change tactics. Better results come from you and your customer working together. They will find more value in the  whole process by being a part of it.  And they will find more value in the services you offer. Too many times the customer is not included and if things don’t go as they expect, they only one to blame is you.

Build a good relationship with your customers. Know them, know what they need and know what they want. There is no such thing as loyalty any more, it’s all about what you can do for them. Step up your game and you will be able to maintain your data base and increase it through referrals from customers.

Have a great day.


What’s your Excuse?

Time and time again I hear the same excuses when I talk to people about marketing and advertising their business.  When I repeat my thoughts on Marketing, Branding or Advertising, it’s because there are still many people out there that don’t get it!! So let’s take a look at the excuses and let’s see if I can eliminate some of them or explain them where they can be understood.

a) No budget – going into business is serious stuff, if you are not allowing yourself a budget to market and advertise with you are setting your business up for failure. How will anyone ever know about you if you don’t find ways to promote your business.  Even if it is $50 a month you should do some type of media marketing and advertising. And budgeting for your marketing and advertising should be in your business plan.

b) Tried it for a month or two, didn’t work – well as I have been blogging about for months, it is longevity and consistancy that brings awareness to your business. Once people are aware of who you are, where your at and what you offer they will come. Hit and miss advertising is a desperate measure and sends the wrong message.

c) I have enough business I don’t need to promote my business – wow… good for you!  Many business owners really believe that they don’t need any more business.  How many are still in business today after our economy tanked? I have seen many of the businesses that started at the same time as we did, close their doors due to lack of business. Why? They didn’t believe in marketing and advertising their business, they believed the community that was supporting them would be enough to keep them going, fact is those are the same ones that stopped spending when times got tuff. You can never have too much business, customers come and go, only a few are life timers.

d) What’s in it for me – Well believe it or not, I have heard this line before when I have talked to who I thought were potential clients.  My response is simple, maybe the opportunity to keep the doors open.  Why? Because the doors are open to benefit your customers not you! Once that is established, then you can reap the rewards.

e) My business doesn’t need to market or advertise – I really can’t express my true feelings about this statement. No business is that good, if it was we would have seen masses swarming to duplicate it.  This train of thought is only a set up for failure.  Any business needs to market and advertise, even if it is just word of mouth. So when I hear this I know someone’s just talking smack, cause they wouldn’t have any business if they had not already done some form of marketing and advertising.

f) I get all my business from word of mouth referrals – This is one of the  phrases that I rarely will argue with. Why? It’s simple, alot of the older (20+ years in business) and well established businesses have such a great reputation that word of mouth referrals is all they need and accept. And I do mean accept… I have 3 businesses that I have talked to over the last 7 years that are like landmarks in the community.  They have been around so long that they do get all of their new business from referrals, however just so you know …. they still use today’s technology to promote themselves via the internet.  They have websites and magnets/decals on their vehicles to promote the business.

Remember this… NO ONE has absolutely NO MARKETING AND ADVERTISING for their business.  Even the older generation still has the younger generation pushing them along into the 21st Century.