Build a Bridge to Build a Relationship!

I believe that you need to build a bridge to build a relationship!

People are worn out by all the bombarding they get.  Email, Phone, Cell, Text, Radio, TV, Social Media and even Networking Groups.

You can’t build a relationship if you are not willing to build the bridge first. The bridge represents common ground between two business owners. You need to know the person and the business before you can expect to build the relationship. Right!

Look at it like this… each plank you use to build the bridge is a piece of information, as you lay the planks you learn more about the person and their business and they are in turn learning about you and your business.

Once you have laid the last plank of the bridge and the gap is filled, you should have a solid relationship with the person and a good business relationship for years to come. But don’t stop there… The bridge is a work of art that is forever changing.  Keep laying the planks… Build a cover over the Bridge, make it a double decker… You are making a commitment to a lasting working and personal relationship with this company. Why stop at just a bridge?

This is truly what networking is about. It’s not about how many show up, it’s about building the relationship with the ones that do show up.

It is not quantity… it’s the quality.

Networking is not about you and you trying to sell, sell, sell

It’s about relationships and tell, tell tell. 


So when you shake the hand of a potential client, remember to build the bridge to build the relationship.

Have a Blessed Day!


Advertising Process

Advertising is the process of persuading potential customers to buy products or avail of services being offered to them. The process of advertising involves a variety of strategies. Effective and continuous advertising is one of the most important functions of any successful business. It is imperative that the products or services of any business receive the proper exposure, and the way to achieve exposure is through advertising.

Whether it is on the national or local level, advertising campaigns are necessary to let people know about a business and its products. The goal of marketing is to target the segment of a population who has a special need for a particular product or service and finding ways to provide that product or service in the most effective means possible.

Advertisements may appear in many forms, including newspaper and magazine ads, radio and television commercials, direct mail campaigns, and various other forms. With the emergence of brand recognition as a key factor in marketing and advertising, companies have entered into multi-billion dollar contracts with advertising firms to promote their products and services.

These efforts have led to products becoming integral aspects of popular culture. The function of advertising companies is to professionally promote individual businesses and organizations. Advertising agencies are dedicated to the development of the most innovative and effective means of business promotion.

Even if you can afford major companies like corporations use, there are smaller advertising companies that can help you roll out a plan. Look in your local community for one closest to you and talk to them. Don’t be afraid to test the waters, talking doesn’t cost you money, implementing the plan is what cost. Be sure you scope out all options when it’s time to advertise. And don’t spend all your money in one place. A good plan, no matter how big or how small, uses multiple venue’s of media to be seen and heard. Weigh your options and put a plan into place.

How do you advertise your business?

Internet marketing is not just an option anymore

Internet marketing is not just an option anymore; it’s something that you need to do. If you don’t market your business well on the internet, no one will know you exist. Moreover, your competitors will be more than happy to take your prospective customers. Make sure that you get noticed on the internet.

Be very specific when choosing the products you want to market to your audience. General items like napkins, printer paper, or socks may be used by everyone who visits your website, but that’s not what they’re coming to you to find. Target the products to the specific topic of your website.

To develop respectability and credibility on your website, try to include as much financial information as possible. This can show that you are honest and are not hiding any issues at your company. Sharing information with your customers is a great way to build brand loyalty and increase your overall profit.

Internet marketing is a very effective technique for small businesses for two very important reasons. The first reason is that it is generally fairly inexpensive, especially compared to traditional marketing. Secondly it is good because it is targeted directly at the types of people who would be interested in the product or service you offer.

Try to entice your customers by giving them extra incentives if they order now. It could be something like faster shipping, or free gift wrapping. People love to get something for nothing, or at least have the impression of getting something for nothing. So make them feel good about their purchase and get them to order soon.

Follow these tips and set your business up for the kind of success you want to see. By using internet marketing to propel your business, you will not only get noticed, but you can attract prospective buyers who want what you have to offer. Have a strong internet marketing plan, and your business will succeed.

Let me know if you are ready to take the step into Internet Marketing. We will help you cost effectively by creating an ad or commercial (which most companies charge extra for) and getting it in front of potential clients.


Are you looking for a new way to grow your business?

Are you looking for new ways to grow your business? This is a nice networking group online that is great for promoting your business and if you are in the DFW area they also meet in Plano once a week. It has a great blend of business professionals. Go sign up and be a part of it.
Business Professionals networking with like minded Business Professionals. I would love to network with you there. Tell Joe Sheila Tucker referred you.

I’m just starting my business. How do I market it and what should I spend?

Question: I’m just starting my business. How do I market it and what should I spend?

It’s difficult to start a business, let alone learn how to market it. It’s not uncommon for new and small business owners to find themselves in the marketing role and quickly becoming overwhelmed.

There are basics that are important to every small business owner. Marketing is not an expense it’s an investment and it’s important to have a clear understanding on where to start investing. If you can get this, you are one step ahead.

Let’s talk about the basics. You need a clear understanding of not only what marketing is and why you should do it, but also having a marketing plan. With a plan, and a basic understanding you will have taken the risk out of where you put your marketing dollars.

Many companies view marketing as an expense. The truth is when a business understands the importance and the role marketing plays in growing a business it’s clear on why marketing should be considered an investment. Marketing is crucial when it comes to gaining the attention of prospective consumers and clients, developing products or service demand and turning those prospective consumers into customers. Marketing has an affect on your sales, pricing, promotions and your advertising strategies. When you grasp this and understand the importance of marketing you can use it to promote the ongoing transition of your services/products to the customers, this can create success in your small business.

Determining how much of your resources to spend on marketing can be one the biggest obstacles that businesses face. It can also be a key component that can make or break a business. What I will tell you is that you need to allot dollars in the budget to market and advertise you company, regardless of whether you need to keep it small or have more to spend. Getting awareness of your business is vital for survival. If you open the doors without a marketing strategy, you are just setting yourself up for failure.  Since failure is unacceptable, I know you will really look at this as an opportunity to start your business with a positive light.

Also make sure to set up a marketing plan that fits into your budget and stick to it. Opening a new business can become costly, especially since every media in your area knows you are opening and they all want a piece of your budget.

One word you need to learn is …..   NO! 

Look at all offers, research the companies and don’t be afraid to ask them for  documentation of listenership, readers etc… Make sure of the cost, (make sure of no hidden cost/fees) and do not let anyone lock you into a long contract.  Long contracts, if not affordable for the duration of the contract, can close the doors on a business quickly.

This should at least get you started.  Don’t want to overwhelm you all at once.

If you have questions, please send them to and I will try to answer them here.

No Time or Money to Market Their Business

I have more people tell me that they don’t have the time or the money to market their company.  This really angers me. Why are you in business if you have no time or money to market it, and then you blame everything except yourself when it fails.  So ready or not here is my response.

“If you build it, he will come.” may have worked in the movie Field of Dreams, but it doesn’t work in real life. You have to go out and market, market, market to get your business recognized, and in any type of business, that requires a lot of personal contact. So step up or get out!

Since the primary value of a customer today is the stream of business which will result from the chain of referrals – I would find people who know about your business and have them start talking long and hard about your services and your product. Word of Mouth is still a strong marketing tool and guess what IT’S FREE!

All of your advertising only brought in what you put out. You did not make a profit the first month, nor the second month. You have attended one fair for a relatively small company and nobody has scheduled with you. You spoke with approximately 12 people, but no appointments yet.  Ok did you really think that it was going to be this easy. How much competition do you have? Have you thought about trust? Building trust? It takes twice as much time to build a relationship with clients due to there being so many people doing the same things and the economy just plain sucks right now.   You have got to be out there daily networking, meeting with people and plugging your business just to get people to remember you.

It’s obvious that you don’t have the working capital to hold on until your business turns profitable, which would take a year or so – even if you had the funds to appropriately market it. My suggestion would be this if you want to continue in this business:

  • Get out and start introducing yourself to local area businesses. Be sure to have a flyer and a business card to leave at each place you visit.
  • Find businesses that could benefit from your product or service and build a relationship with them.
  • Find local networking groups and attend them so that you can make more people aware of your business.
  • Find more fairs/events to attend that will give you alot of exposure to the masses.

If this all fails, cut your losses.  You and only you know when the time is to move forward or get out. I just hope my suggestions help you.

Have a Blessed Day!

Husbands: submit to your wives??

Husbands: submit to your wives??.

via Husbands: submit to your wives??.

For the Christian household, a strong article that brings God’s Word into full prospective. Hope you enjoy this article and learn something from it! The author is a good Godly man who has full respect for his relationship and his wife. You can make comments on his page when you read the article.


Christians Call To Vote!

No matter who you vote for, it is important that you, as Christians, don’t sit on the sidelines this year. It is an important election that will effect millions. It is not about religion, it is about the relationship you have with God that is important. And noone should be able to take that away from you!!

I, of course have my own preference on candidates and I am not trying to sway anyone’s vote. I am strickly saying that it is important to get to the polls and cast your ballot.  If you are not sure who to vote for this year, find a quiet place and go into your heart and let God guide you.

So many Christians did not vote 4 years ago and we see the effects of this today. How much longer are you going to sit on the sidelines and let the government take God out of the US and your rights as Christians out of your hands.

We should not have to fight for our beliefs. Yet we struggle daily to even talk about God without if offending someone.

  • God is not allowed in schools
  • God is not allowed in public places
  • Christians are not allowed freedom of speech if it offends someone
  • One person can complain about a cross and it can be taken down
  • Christians are not allowed _____________________________
  • Christians are not allowed _____________________________

You can fill in the blanks yourself. You have heard and seen the oppression of Christians around the world. I ask you to take time tomorrow to go and stand up for what you believe in.  Know the facts and trust in God to guide your heart. You have a voice and it’s time for Christians to be heard.

Below is an article that I believe has some merit.

United Christians around the World! This is Christians Call To Vote!