I have more people tell me that they don’t have the time or the money to market their company. This really angers me. Why are you in business if you have no time or money to market it, and then you blame everything except yourself when it fails. So ready or not here is my response.
“If you build it, he will come.” may have worked in the movie Field of Dreams, but it doesn’t work in real life. You have to go out and market, market, market to get your business recognized, and in any type of business, that requires a lot of personal contact. So step up or get out!
Since the primary value of a customer today is the stream of business which will result from the chain of referrals – I would find people who know about your business and have them start talking long and hard about your services and your product. Word of Mouth is still a strong marketing tool and guess what IT’S FREE!
All of your advertising only brought in what you put out. You did not make a profit the first month, nor the second month. You have attended one fair for a relatively small company and nobody has scheduled with you. You spoke with approximately 12 people, but no appointments yet. Ok did you really think that it was going to be this easy. How much competition do you have? Have you thought about trust? Building trust? It takes twice as much time to build a relationship with clients due to there being so many people doing the same things and the economy just plain sucks right now. You have got to be out there daily networking, meeting with people and plugging your business just to get people to remember you.
It’s obvious that you don’t have the working capital to hold on until your business turns profitable, which would take a year or so – even if you had the funds to appropriately market it. My suggestion would be this if you want to continue in this business:
- Get out and start introducing yourself to local area businesses. Be sure to have a flyer and a business card to leave at each place you visit.
- Find businesses that could benefit from your product or service and build a relationship with them.
- Find local networking groups and attend them so that you can make more people aware of your business.
- Find more fairs/events to attend that will give you alot of exposure to the masses.
If this all fails, cut your losses. You and only you know when the time is to move forward or get out. I just hope my suggestions help you.
Have a Blessed Day!