Any way you look at it, a fast loading page should be your number 1 concern. The web is all about speed, fast searches, fast purchases, fast information. You can’t have any of that with a slow loading page. Ask yourself this question – have you ever been on Google doing a search for something important and a link you clicked on didn’t open up immediately? What did you do? Patiently wait for the page to open or move onto the next link on the page? My favorite sites open almost immediately.
So, a few suggestions: Make sure that your images are properly optimized. Don’t use very many large images, save those for a different page. Keep any auto-running multimedia to a minimum, provide links to run media instead. Check your code for anything else that could affect your page loading times. Since text loads almost instantly go ahead and use all the text you want, just keep everything else under control.
This is the effect you are having on potential clients who do not have your high speed access. They blame the computer, however many times it’s the congestion on the website that makes loading everything harder.
Most people just don’t get why having a congestive website is not recommended. It may be great on your high speed internet service, however not everyone has the same high speed access and if you think about it…. how many customers are you losing by having to have all the bells and whistles, all the pictures etc… Ask yourself which is more important?