What is your Target Market?


What is your Target Market?

target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. 

A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of productplace (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace.

Once these distinct customers have been defined, a marketing mix strategy of product, distribution, promotion and price can be built by the business to satisfy the target market.

Marketers have outlined four basic strategies to satisfy target markets: undifferentiated marketing or mass marketing, differentiated marketing, concentrated marketing, and micromarketing/ nichemarketing.

Mass marketing is a market coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer. It is the type of marketing (or attempting to sell through persuasion) of a product to a wide audience. The idea is to broadcast a message that will reach the largest number of people possible. Traditionally mass marketing has focused on radio, television and newspapers as the medium used to reach this broad audience.

For sales teams, one way to reach out to target markets is through direct marketing. This is done by buying consumer database based on the segmentation profiles you have defined. These database usually comes with consumer contacts (e.g. email, mobile no., home no., etc.). Caution is recommended when undertaking direct marketing efforts — check the targeted country’s direct marketing laws.

We can help you find your target market. It’s all in what service or product you offer.  Many people think marketing to Christians is a waste of time. I am here to tell you that marketing to Christians is a untouched area that could bring you potential clients that otherwise you would not have reached.  Christians spend money just like everyone else, why treat them like they are aliens.

Think about this when you are looking for new clients and different areas to promote your services and products.

If you would like to explore a different avenue give is a call. Marketing by Faith opens up many doors.

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9 thoughts on “What is your Target Market?

  1. Interesting. Very well written explanation on target markets.

    The general feel or zeitgeist of Christianity in mainstream North America does definitely allow for marketing. As a man of faith myself, this idea raises some deep moral questions about how Christians are representing their faith, but that is an entirely different topic.

    At the end of the day (corporate cliche bingo!) I agree with you. This is an area with ripe low hanging fruit for both product/service development and existing product/service marketing.

    As with any market target though, it needs to be thought out, focused and classy.

    Christianity is a much divided faith, you need to know what you are getting into. You can’t just “blanket strategy” it and think you are going to reach all Christians without offending some (we can be an easily offended folk in some cases). You touch on this concept in your article as well.

    Great read! I would be interested to see more on this.

    • Thank you and it is good to find another Christian that understands. Yes we are finicky and can be offended but we really do like to be treated as prospects not lepers when it comes to promoting our business. I appreciate your response and look forward to more.
      Blessings
      Sheila Tucker

      • Some great potential Product Developments for Christian Markets:
        I can’t believe it’s not water! Wine
        Five talents banking – “we won’t bury your money!”
        Five Loaves/Two fish catering.
        Out of your bushel candles.
        Forty days and forty nights boat tours.
        “Where’s my rib” online dating service.

        Ok so those are all really bad, but I needed a break.

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  3. You actually make it seem so easy with your presentation but I find this topic to be actually something that I think I would never understand. It seems too complicated and very broad for me. I’m looking forward for your next post, I will try to get the hang of it!

  4. I like the valuable info you provide in your articles. I’ll bookmark your blog and check again here regularly. I’m quite certain I’ll learn lots of new stuff right here! Good luck for the next!

  5. You could definitely see your enthusiasm within the paintings you write. The sector hopes for even more passionate writers like you who are not afraid to mention how they believe. All the time follow your heart.

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