Christian Values in Today’s World

This article has some really good insights and I wanted to share it with you.  As a Christian business owner I know all to well how the world looks at Christian businesses and the labels that they get saddled with.

Christian Values in Business – How important is Integrity?
Unfortunately we have to write articles on Christian values in business and this tells us that there is definitely a problem. It’s kind of like the “Do Not Take Orally” stickers on Preparation H. There are things we should not have to discuss, but today many things have to be said anyway. Character, honesty, integrity, and honor are words of the past and can no longer be taken for granted.

Through technological and industrial ambition, the United States has changed dramatically over the last hundred years. Once a country where most industry leaders were bent on greatness, today we find them lacking in character and integrity. Early last century, industry and business leaders would find a need, find a way to fill that need, and eventually capitalize on that need. Industry leaders of the past could not imagine the embarrassment of getting caught cheating even one customer. There was a code of honor and character in business. Though not all of them were honest, the majority of them could be depended on for their fairness. Even though they competed fiercely for profits and market share, they created a system of fairness. Today that trait has all but diminished and has been replaced with greed and flawed systems.

With the Enron’s of the world and others padding their books for Executive benefit, there exists a cycle of deceit and horrid corruption for the sake of competition and shareholder satisfaction. The corruption and competition happens internally and externally in almost every business in America. Where the far majority of business owners acted honorable in years past, today the majority of business owners are deficient in character.

Christian Values in Business – The Christian Distinction
Do you have Christian values in business that reflect to the outsider? One of the saddest facts today is that one often cannot tell a Christian-run business from a business ran by an unbeliever. It seems that the American Christian business person compartmentalizes his faith, family, and business. Shouldn’t our faith resonate through all aspects of our lives?

What areas do you make concessions in your life? Are they concessions of your integrity, your character, or do you even pay attention any more? The reality is that today the church is being watched closer than ever before because of our wanting Christian brothers. As Christian business men and women, we must stand firm in our faith and family more then ever. Not just because our Lord commands it, but because the world is watching, including our children. What kind of generation are we going to leave behind when everyone sees the Christian business owner taking as many shortcuts as our non-believing competitor?

Christian Values in Business – Consider Your Business
Have you established Christian values in business? Has your faith directly affected the way you do business?

The truth is that most business owners who claim to be Christian are probably not, however they make the world believe they are by wearing the title of Christian. You and I need to allow the world to see a difference between those who say they are and those who live as they are.

Written by Darren Oliver, Executive Consultant of AmCorp Management, Inc. 

I give all credit to Darren Oliver for this article and hope that you enjoyed his views.

Let us band together as Christians that refuse to lower our standards and stand strong together.

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What is the difference between Marketing, Branding and Advertising?

Many small business owners and entrepreneurs are still unclear about which business building activities qualify as marketing, branding and advertising. So I thought I would talk about this again to see if I could help find clarity for those you are not seeing the big picture. Not everything you see on TV, Facebook/Social Media, hear on Radio, or see in media print is advertising. I just heard a million “yeah right’s” ringing in my ears… lol  there is much to learn grasshopper, keep reading and learn the differences.

 

In my experience, marketing is composed of all those activities which grab the attention of your product’s or service’s and compels ideal clients to do something.  There are some distinctive companies that stand out when it comes to marketing. These companies are not out to shove advertising down your throat, however they are out to get your attention.   Marketing includes those activities you do that raises your potential clients awareness about your product or service and gets your ideal clients to ask for more details about your product or service.

For example: Cell Phones: Verizon, Sprint, Apple… they are not dropping prices to compete for your attention. Why?? Because they know that if they present you with the latest technology,  best apps and greatest connectivity you will buy regardless of the cost.  NO??? How many of you have the new iphones, ipads, ipods, tablets, galaxy S….. these didn’t come with discounted pricetags.  They know what the demand is for technology and they also know exactly what people will pay to have it.

Advertising is initiated when the qualified prospect contacts a representative of your business and starts asking questions about the product or service. Business Owners know they need to advertise their products or services to make the community/potential clients aware of what they offer.  This is the area where businesses are trying to shove their products down your throat…..  Advertising includes activities that move the buyer to make a decision about purchasing your product or service.

For example:  Kolh’s, (50% off, BOGO, this weekend only) Burger King, (B1G1, Dollar Menu, Free Fries w/purchase) Car Dealerships, (0 Down, 0%, low monthly payments).  Everyone of these phrases get the attention of buyers. The think they are saving money so they will go to where the deals are.  Even if that means they are hopscotching all over town, store to store to get the items they need. In the end, they have wasted a lot of gas, more time and not really saved anymore than if they had just stuck to the normal and bought what they wanted and spent a few pennies more.  Gas stations are another one… how many of you drive across town to get gas for 3, 5, 10 cents cheaper?  If you think about it, the gas you wasted driving across town ate up any savings you received when you bought the gas.

Ok now let’s talk about brandingBranding is the creation and development of your company’s brand: the logo, images, slogans, ideas and other information connected to your company or product. Simply…being identified by a logo, slogan or image that directly says “this is who we are”.

For example: Apple, McDonald’s, Coca Cola.  Apple made a stand with an apple image and has created worldwide recognition.  McDonald’s did the same thing with the “Golden Arches” and Coca Cola with “Always Coca Cola and the polar bears.  Each of these conglomerates are world renowned for who they are and what they offer.  The need for explanation is not necessary, if you are told apple, you think computers, iphones, ipads etc… if you are told golden arches… you think McDonald’s.  With Coke it’s simply the word soda.   They have mastered the branding market, you are programmed to think about them when key words are used.  That’s not a bad thing, how many of you would love to have the same recognition as these brands?   If you answered no, then your lying. We would all love to have our companies recognized and as profitable as these.

I hope this has helped to simply break down the 3 areas most important to your business. Marketing, Branding and Advertising is essential to every business, sadly it is also the first to not be utilized due to lack of money or lack of knowledge for the importance in most businesses. If you are not using one or all of the above in your business, my question to you is “Why?”. There are affordable avenues for Marketing, Branding and Advertising your business.  If I can help you grow your business with any of these 3 keys please contact us give us a call. We are one of the most affordable companies when it comes to helping businesses reach out to potential new clients.

What is the difference between Marketing, Branding and Advertising? EVerything!!!

What is your Target Market?

What is your Target Market?

target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. 

A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of productplace (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace.

Once these distinct customers have been defined, a marketing mix strategy of product, distribution, promotion and price can be built by the business to satisfy the target market.

Marketers have outlined four basic strategies to satisfy target markets: undifferentiated marketing or mass marketing, differentiated marketing, concentrated marketing, and micromarketing/ nichemarketing.

Mass marketing is a market coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer. It is the type of marketing (or attempting to sell through persuasion) of a product to a wide audience. The idea is to broadcast a message that will reach the largest number of people possible. Traditionally mass marketing has focused on radio, television and newspapers as the medium used to reach this broad audience.

For sales teams, one way to reach out to target markets is through direct marketing. This is done by buying consumer database based on the segmentation profiles you have defined. These database usually comes with consumer contacts (e.g. email, mobile no., home no., etc.). Caution is recommended when undertaking direct marketing efforts — check the targeted country’s direct marketing laws.

We can help you find your target market. It’s all in what service or product you offer.  Many people think marketing to Christians is a waste of time. I am here to tell you that marketing to Christians is a untouched area that could bring you potential clients that otherwise you would not have reached.  Christians spend money just like everyone else, why treat them like they are aliens.

Think about this when you are looking for new clients and different areas to promote your services and products.

If you would like to explore a different avenue give is a call. Marketing by Faith opens up many doors.