Proverbs 5:23 I will not die for lack of discipline and instruction, and in the greatness of my folly be led astray and lost.
How does this fit into your life when you are trying to build your business. Are you led astray? Do you get lost in the massiveness of trying to Marketing your company? Many get so overwhelmed when starting a business with all of the expenditures that come with a business. They lose sight of planning, budgeting and setting goals, and end up flying by the seat of their pants.
When you fly by the seat of your pants you fail at so many things. Why??? Because you look for cheap, not quality. You listen to people that throw out a good pitch, but once they have you hooked, don’t follow through with good service. You make bad decisions, deals and decisions!
Planning gives you the opportunity to seek out good advice, make sure you know who you need to market to, how you need to do it and the most cost effective way to make it happen. Setting goals is a part of planning.
Example: Set 30 day Goals, 90 day Goals and 9 month goals, and 1 year goals and for each one plan what you want to get accomplished in each timeframe. Dont set goals that are unreasonable. If you think you will never reach your goal, you won’t. Be realistic and even a little under, then when you come out over what you set as a goal you feel like you accomplished it. Positive thinking = success and confidence.
Budgeting gives you an idea of what you can spend, where to spend it based on affordability and the knowledge of what you have to spend to reach the goal you have set. It keeps you on track month to month and it also helps you to maintain a positive balance in your bank account. Budgets are not created to be ignored. They are created to accomplish your vision of where and how you want to grow your business.
Setting Goals gives you something to work toward. As an Entrepreneur, the one thing needed to get us going are the goals we set for ourselves. Since we don’t like to be disappointed we will do whatever it takes to succeed. Setting goals is our way of keeping ourselves on the path to success. As I stated above, be realistic when setting your goals. Don’t set yourself up for failure before you have started.
There are people that can help you get started if you don’t know where to start. We do consulting for Marketing, Branding and Advertising. Please contact us if you would like to know more. Be faithful in your Marketing!
Planning, Budgeting and Goal Setting… the Trifecta of the Entrepreneur!